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All You Need to Know About WordPress to Launch Your Site

By Managi Iwuoha
In January 28, 2020
531 Views
READING TIME: 5 minutes

Businesses, individuals, and brands are all conforming to the new demand for internet (online) presence. A need that grows steadily as a result of the digital transition every aspect of living is experiencing. Amazingly, WordPress powers 35 percent of these websites

WordPress is an online, open-source, content creation, and management platform.

WordPress, over the years, has gained a lot of traction as a content creation platform. Despite the emergence of other Content Management Systems (CMS), it still stands as the most popular choice, due to its sophistication and flexibility.

While it is an excellent choice for a variety of websites for organizations, e-commerce, blogs, and more, it doesn’t require coding skills. Suitable for both beginners and professionals, WordPress presents a broad spectrum of themes for your website.

Why Choose WordPress?

  • Auto-update Feature: An in-built auto-update feature on WordPress automatically updates it to more recent releases.
  • Capacity: It supports a lot of high-profile websites like; Bloomberg, Forbes, and CNN. In addition to providing seamless application, it also handles the high performance of these websites. It can handle yours too.
  • Versatility and Usage: It powers 35 percent of existing websites, which is about 74.6 million websites
  • Security: WordPress websites activate Sucuri firewall to enhance security. You can never be too sure about safety, although WordPress websites can go for long without being hacked.
  • Plugins: As a website administrator or one who is looking to be, soon, you may need to create an online store for your business, collect visitors’ information, or ensure that your content is optimized for search engines. WordPress provides over 50,000 plugins to help you with these processes.

Interestingly, if you’ve decided to get a website, with the powerful, yet flexible services of WordPress and the unmatched WordPress website development experience of Start Hub Tech, it can never go wrong. 

Things You Should Consider Before Launching Your WordPress Website

It’s great that you are done with your website setup and are ready to launch. While I do not doubt that your abilities, or that of your development partners, here are a few things, you should double-check to stay on the stress-free side.

1. Implement a WordPress Backup Solution

Here is rule number one: Never leave your WordPress site without backup, Ever. Install a backup solution that schedules backup dates, and link it to cloud storage.

The backup solution would be your go-to when your security and all else fails. Updraft Plus is a plugin that can help you do this.

2. Check for Mobile Responsiveness

You do not want to experience the consequences of a mobile unresponsive WordPress website.

Ultimately, test your website responsiveness on different browsers such as Chrome, Opera, Explorer, Safari, Firefox, and so on, and different devices.

3. Check for 404 Errors on your WordPress Site

A 404 error on your site could do a lot of harm to your business.

Evidently, there is no user experience as terrible as a 404 error encounter. Be sure to check that all the pages on your WordPress website load flawlessly. Do this check regularly, even after launch.

Additionally, you can set an email notification for a 404 error on your site.

4. Verify Admin Area Security

The safety of your site admin area should be considered a high priority. The admin area of your WordPress site is the center of all activity: page creation, content creation, download, upload, and other admin activities.

Nonetheless, installing security plugins or applications like the Sucuri firewall ensures the security of your site.

5. Verify all Links and Forms

A more time consuming and rather painstaking process is the verification of links on your WordPress website to make sure they all lead to the right place. Stick to the process. It saves you time and embarrassment in the future.

To verify that your forms are functional and that the data are collected at the right place ( a CRM, maybe), you could have your friends, family, and colleagues use the forms before your launch. It’s cost-effective.

6. Set up Google Analytics on your WordPress Website

Setting up google analytics will keep you steps ahead with valid metrics. More so, it will give you an overview of your website performance; when there are performance issues, the summary of traffic on your website and their sources.

7. Link your Social Media Channels 

You will find it very rewarding for your social media presence to link your social media channels to your WordPress website. Ensure to input icons that lead to your social media pages on your header and footer. 

Similarly, you can include social sharing plugins to your blog, if your site has one.

8. Set up Search Indexing and Improve your SEO

Your website needs to be Search Engine Optimized (SEO) to be found by search engines and, consequently, your audience. You can achieve this by researching and using the right keywords in your page titles, metadata, and accurately naming your images. Yoast SEO is excellent for this.

Ultimately, do not forget to turn on your site search engine visibility from the settings. Also, you can submit your sitemap to google for indexing with Google Search Console.

9. Acquire an SSL Certificate

Importantly, when ranking websites, google considers SSL certificates, so get one for your site. You can get a free SSL certificate at Let’s Encrypt.

10. Include a Favicon

Do you know those little icons that help you identify your tabs when you are running multiple tabs? They are called Favicons. You can add that to your site.

Also, they are pretty easy to include with WordPress.

11. Generate a Services Term Page

When it comes to legalities, you can keep your site legal proof with a service term page. The page ideally covers copyright protection, privacy policies, and liability coverage. You can generate one with TermsFeed

12. Include Clear Call-To-Actions

Above all, make sure you include clear call-to-action on every page of your site. Here you decide what actions visitors would take when visiting any page. This way, you can guide them in making decisions that would lead to sales.

Next Step

With the features and strength of WordPress, it is apparent that it would be the best fit for creating your website. However, be sure to communicate your WordPress developer and check every item on this list before launching your WordPress website. 

Contact us for a free consultation. And let’s discuss your project.

 

Managi Iwuoha is a content writer, content marketer, and the community engagement officer at Start Innovation Hub. He writes about tech, content marketing, personal development, and mental health.

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